John Robbins Obituary, Death: The world has lost a compassionate visionary and powerful voice for ethical living. John Robbins, renowned author of Diet for a New America and a pioneering advocate for plant-based living, environmental sustainability, and animal rights, has passed away. His death marks the end of an era in conscious activism, but his legacy of truth, compassion, and nonviolence will live on for generations.
John Robbins was more than just a bestselling author—he was a moral compass and spiritual guide to thousands who found themselves moved by his work. Born into the Baskin-Robbins ice cream empire, John famously turned away from wealth and privilege to pursue a path aligned with his values. His bold choice to reject the family business in favor of advocating for animal welfare, environmental health, and human wellness made headlines and inspired countless individuals to question mainstream food systems and corporate power.
With the release of Diet for a New America in 1987, Robbins illuminated the consequences of animal agriculture on personal health, the planet, and the suffering of billions of animals. The book became a seminal text in the modern vegan and environmental movements. His compassionate, science-backed arguments inspired a new generation of activists, nutritionists, and ethical consumers. Robbins later co-founded EarthSave International, a nonprofit aimed at promoting healthy and sustainable food choices. Chapters around the world were filled with people who had changed their lives because of his words.
To those who heard him speak in person, Robbins was a deeply gentle soul—humble, wise, and profoundly kind. As one heartfelt tribute put it, “Thank you, John, for your eternal gentleness, connection, compassion, support, and truthfulness.” His influence ran deep in the vegan community and far beyond, impacting environmentalists, humanitarians, spiritual seekers, and everyday individuals hoping to live more compassionate lives.
One admirer recalled hearing Robbins speak in Los Angeles in 1989—a moment that catalyzed their own journey into vegan advocacy and leadership within EarthSaveLA. “I’m so honored to have called you my friend,” they wrote. “Your effect on the human and animal species of the world will continue eternally.” Messages like these have poured in from around the world, expressing sorrow but also immense gratitude.
Robbins also authored several other important works, including The Food Revolution, Healthy at 100, and Voices of the Food Revolution, each expanding on his commitment to truth, well-being, and social justice. Alongside his son, Ocean Robbins, he co-founded the Food Revolution Network, which continues to educate and empower millions globally. John Robbins leaves behind a movement that he helped shape with courage, clarity, and love. Though he is no longer with us in body, his spirit lives on in the choices we make, the lives we touch, and the world we are working to heal. He is survived by his beloved family, including his son Ocean and grandchildren, and by the millions who saw him not just as a writer—but as a mentor, a friend, and a guiding light. May he rest in peace, and may we carry forward the light he so generously shared.